1Īssociation with Cheap Products (%) Viewing MethodĪround 49% of Super Bowl viewers employ multiple screens, such as TVs, mobile devices, or laptops, to keep up with the major sporting event and related content. The majority of this year's big game enthusiasts will primarily view it through streaming platforms ( 47%), cable television ( 41%), or traditional over-the-air TV ( 36%).A substantial 69% of individuals turn to a secondary screen, often a mobile device or laptop, after viewing an advertisement in order to seek additional information about a product or service.Approximately 49% of viewers employ multiple screens to keep up with the major sporting event.The Behavior Of Consumers During The Super BowlĬonsumer behavior during the Super Bowl is a fascinating and dynamic phenomenon that reflects the unique cultural and commercial significance of this iconic sporting event.Īs millions of viewers tune in to watch the championship game of the National Football League (NFL), their actions, preferences, and choices shape not only the way they experience the game but also impact the advertising industry, social media trends, and even the broader economy. The Behavior Of Consumers During The Super Bowl.What percentage of Super Bowl viewers watch the game primarily for the advertisements? The two teams that make it to the Super Bowl compete for the Vince Lombardi Trophy, named after the legendary NFL coach Vince Lombardi. The game itself is the culmination of the NFL season, with the winners of the American Football Conference (AFC) and the National Football Conference (NFC) facing off to determine the league champion. The Super Bowl is one of the most-watched sporting events in the world and is known for its high-profile commercials, halftime show performances, and parties. It is an annual event that typically takes place on the first Sunday in February. The Super Bowl is the championship game of the National Football League (NFL), which is the top professional American football league in the United States. Currently, the league is reported to generate approximately $5.5 billion annually from broadcasting rights, making it an exceedingly profitable revenue source for the NFL.
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